The Benefits and Implications of Equity Crowdfunding


Come join Latinos in Finance, The Latino Startup Alliance, and LatinoForce for an evening of networking and education at Salesforce’s offices in San Francisco. This event will feature several informative presentations, and will conclude with an interactive panel & Q&A. Drinks and appetizers will be served. This event is designed to educate our members and startups on the new regulations related to crowdfunding, and answer questions such as:

  • What is crowdfunding?
  • What are the tax implications of new equity crowdfunding regulations?
  • What implications will equity crowdfunding have on startup growth and future fund raising? 
  • How can startups utilize Salesforce software to achieve their business goals?


Tuesday, August 2nd
5:00 PM - 7:30 PM


101 Spear St
Suite 520A
San Francisco, CA 94105


Click HERE to RSVP


Ione Ayestaran
Sales Development Rep., Salesforce 

Ione is the President of Latinoforce. After graduation, Ione landed in San Francisco. Here, Ione is discovering innovative ways to do business. Ione is very excited to be a member of the LACA team and continues to follow her passion of promoting multi-culturality and communication! READ MORE


Manny Alvarez
General Counsel & CCO, Affirm

Manny Alvarez serves as General Counsel and Chief Compliance Officer to Affirm, Inc., a San Francisco-based technology start-up providing online point-of-sale consumer financing solutions. He oversees the company’s day-to-day legal and compliance affairs, including negotiating and drafting commercial contracts, managing corporate governance, and advising the business units on marketing, IP protection, and regulatory compliance. READ MORE


Ramona Ortega 
Founder & CEO, My Money My Future

My Money My Future is a responsive web app that combines tailored content and simple to use tools into one platform to empower underserved Millennials to manage their money with confidence. MMMF’s personal finance platform provides financial guidance on all of life’s financial decisions. Ortega is a serial entrepreneur with over a decade of leadership in the public and private sectors. READ MORE

Ruben Hernandez
Partner, DevLabs

Ruben is the co-founder and rainmaker of Devlabs, an accelerator and Micro VC Fund headquartered in Oakland, California. Ruben has been a longstanding global entrepreneur who has worked with thousands of entrepreneurs to enhance their go-to-market strategies globally, and develop clear value propositions for their customers and investors. Ruben's presentation will help members understand the real costs to startups looking to raise capital using the equity crowdfunding channel and alternatives currently available for fundraising at a lower cost. READ MORE

Raul Escatel
Founder and Principal, Escatel Tax Law

Raul A. Escatel is a tax attorney and the founder of Escatel Tax Law, a business and tax boutique law firm in Piedmont, California. Raul advises individuals and new businesses on a wide range of tax issues related to start-up companies, including strategic entity formation, equity compensation, employee classification and exit strategies.  Raul also represents individuals and businesses before federal, state and local tax authorities.  In addition, Raul assists individuals and families with their estate planning, business succession planning and trust administration.  READ MORE

Edwin Chavez
Enterprise Business Development, Salesforce

Born in Santa Cruz, CA and raised in Guadalajara, Mexico, Edwin works in Enterprise Business Development at Salesforce. He covers South American and Financials services in Mexico and Central America. In his free time, he enjoys cooking and following sports. He has been an active member of Latinoforce (Event Director) for the last year, working hard to inform others about the great opportunities for inclusion that Salesforce promotes to its employees. READ MORE

Jesse Martinez
Co-Founder & Co-Chair, Latino Startup Alliance

Jesse Martinez is the co-founder and co-chair of the Latino Startup Alliance, a non-profit supporting global Latino tech entrepreneurs and startup ecosystems. He is also the co-founder of AVION Ventures, the 1st pre-accelerator focused on Latina women working on a startup and based in San Francisco. Martinez is also an advisor to several startups, for Hackers/Founders Co-op, for #YesWeCode, for SXSW 2016 Accelerator, TechCrunch 9th Annual Crunchies Board Member, for the Global EIR Coalition Community Advisor Committee Member. READ MORE

Lucas Huizar
General Counsel, CircleUp

Lucas Huizar serves as General Counsel to CircleUp Network, Inc., an online marketplace for investing into innovative, early-stage consumer businesses. Lucas is responsible for all of CircleUp’s legal affairs, including regulatory compliance, operations, corporate governance, intellectual property, employment matters, litigation, securities and privacy counseling. READ MORE